New Theater and Hotel in the ‘Urban Interactive District’ in Amsterdam

Ballast Nedam Development & AM have assigned Neutelings Riedijk Architects to design a new building that will accomodate a theater, food court and hotel around the Amsterdam Arena. A brand new district will be developed based on a masterplan by MVRDV. This Urban Interactive District (UID) consists of four blocks with a mix of residential, offices, retail and public spaces. The mixed program aims to create a lively urban area and makes the Arena Boulevard part of the Amsterdam City Life. 

The plan consists of two volumes, vertically stacked. The lower volume houses public spaces, such as the theater, restaurant and gym. Above this volume rises a 70-meter high hotel tower with about 300 rooms. This elegant tower will clearly mark the entry to the new Urban Interactive District. The result is a powerful and balanced building that is both recognizable and attractive and that can give a serious boost to the development of the Urban Interactive District in Amsterdam.